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In the past, Peter Moore has hinted at the tenuous relationship between the company he helms (EA Sports) and Nintendo’s three-DVD-wide home console (the Wii). Yesterday, the leader of the highly athletic development studio fully acknowledged EA Sports’ lackluster sales performance on the Wii in an interview with Eurogamer, stating, “when I look at the attach rate on the Wii of our software to where I think we should be, we’re under-performing still, we need to do much better.”

Moore is hoping to claim a few extra slices of that sweet Wii pie with the studio’s upcoming MotionPlus-infused sports titles, Tiger Woods 10 and Grand Slam Tennis. Of course, we can’t have a story about Mr. Moore without one of his trademarked Awesomely Ostentatious Quotes: “Those two titles couldn’t come at a better time for us, nor for Nintendo quite frankly.” Oh, yeah. That one’s going up on the fridge.

Peter Moore says EA Sports is ‘under-performing’ on the Wii originally appeared on Joystiq Nintendo on Thu, 30 Apr 2009 23:00:00 EST. Please see our terms for use of feeds.

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EA Sports president Peter Moore spoke to VG247 about the state of the economy, offering careful statements about layoffs, sequelitis, and PC releases of sports franchises. But of everything happening at EA Sports, Moore had the most to say about the upcoming Wii exercise program, EA Sports Active.

“I call it a platform,” Moore said. “Yes, it’s a game, but it’s bigger than a game, bigger than a franchise, bigger than a product. It’s a true platform that we can sell expansion packs, sell more peripherals, ultimately get some download on there.” Interesting choice of words, considering that EA Sports Active’s biggest competitor is literally a platform.

Moore said that he hopes to add biometric data soon. “If I can do that, if I can get your heart-rate on the screen, I mean then I can really drive towards what my vision of this product ultimately can be.”

Active and other exergames like it, according to Moore, can help EA and the game industry in general deal with “the most vitriolic press,” including the Daily Mail, who frequently “blame [videogames] for pestilence, the plague, everything, and I think it’s good that we have things to point to that say, ‘This is getting you off the couch’ and provide a little bit of balance.”

Peter Moore: EA Sports Active is a ‘platform’ originally appeared on Joystiq on Thu, 30 Apr 2009 09:25:00 EST. Please see our terms for use of feeds.

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