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Iwata says no price cut in sight

October 30th, 2007 by David Hinkle

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With the holiday season right around the corner, this is the time when everyone in the industry talks price cuts. The Xbox 360 has cut its price down, the PS3 has (multiple times, it seems) and everyone is looking at the Wii and wondering if Nintendo too will follow suit. According to company president Satoru Iwata, Nintendo has no plans whatsoever.

"We're still focusing on how to meet booming demand," Iwata stated, as the company has had several issues with getting its product out onto store shelves and keep it there for consumers to pick up. "We're absolutely not considering a price cut," he adds. And, really, why should they? Nintendo has the most popular console on the market and it's still the cheapest, as well.
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